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- OXFAM -

Change for Change

A small ask for big change
. The Chinese government's definition of poverty is 1 USD per day to live. By that definition, there are 128 million living below that line in China.


One dollar buys a day’s meals for the starving in China. This food aid campaign comes with a full, interactive marketing kit asking diners to turn loose change into power to feed, nourish and save lives.