- OXFAM -
Change for Change
A small ask for big change . The Chinese government's definition of poverty is 1 USD per day to live. By that definition, there are 128 million living below that line in China.
One dollar buys a day’s meals for the starving in China. This food aid campaign comes with a full, interactive marketing kit asking diners to turn loose change into power to feed, nourish and save lives.