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- KBO -

Unconditioned  X  Landor

An evolution it may seem, but a revolution update lies beneath.


While retaining all the features of the existing logo, the new KBO identity is new in every way. It projects a timeless contemporary image that encompasses the feeling of speed yet keeping all the time-honored Korean symbolism of Sam-Taegeuk in its colors representing heaven (blue), earth (yellow) and man (red) coming together as one in this beloved sport of the nation.